The time is not yet the balance sheet but the Moroccan tourism sector can push a "sigh" of relief. Analysts had forecast a very bad year because of the combination of unfavorable factors – Arab Spring, global economic situation diffcult, attack in Marrakech, etc.. – were pleasantly surprised by the resilience of the Moroccan tourism sector.
While many predicted a sharp fall in arrivals, the United affche a tourist fux up from the level recorded last year. Better, revenues affchent also a notable increase despite the changes noted in the behavior of tourists and become frugal favoring short stays. Otherwise, tourism investments have experienced a very signifcatif uptrend over the past year showing the confance of both local and foreign investors in this sector. Indeed, many major retailers are betting Morocco in there implanting.
These performances are not a coincidence but the result of a deliberate policy which has contributed to the establishment of a tourism diversifée quality and vigorously supported by an aggressive promotion of the destination both in Morocco (Eastern Europe, Gulf countries, etc..).
If these strategies have proven generally pay, it will still need greater efforts to achieve fxés within the Vision 2020. In addition to qualitative and quantitative improvement of terminal facilities, special emphasis should be placed on investments in leisure and tourism development niches.
And in this context, several niches tourist harbor enormous potential not fully exploited. This is particularly true of tourism golfque. With 27 golf course operational quality, The Morocco, bénéfciant of sunshine over 300 days a year, can claim a place in this niche tourism that generates significant foreign exchange earnings. To do, Morocco must emphasize promoting this niche when competition in this niche is intensife between countries bordering the Mediterranean and be more creative by introducing innovative packages to make the same destination must golfque Morocco.
Enfn, fn the year is generally a time to take stock but also promotions, parties and gifts fn year.
A window of opportunity for professionals in the tourism sector to attract revelers and fans of Eve through exciting promotions and packages. As for gifts fns years, offered to thank and / or employees fdéliser, suppliers and customers, your magazine "Hotels & Travel "offers, in a supplement devoted to gifts fn year, an overview of the offerings that can amaze your partner.
In the Magazine : HOTEL INDUSTRY & TRAVEL: # 7
